Tyrone Square Mazda

New 2020 Mazda CX-5 Touring in St. Petersburg, FL

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MSRP
$29,150
Final Price
$29,150
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Vehicle Details

Mileage 2
Trim Touring
Stock # L0724278
VIN JM3KFACM4L0724278
Exterior Color Deep Crystal Blue Mica
Interior Color Black
Gas Mileage City:25 Hwy:31
Doors 4
Passengers 5
Engine SKYACTIV® 2.5L 4-Cylinder DOHC 16V
Transmission 6-Speed Automatic
Drivetrain FWD

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2020 Mazda CX-5 Touring

New 2020 Mazda CX-5 Touring

Mileage: 2

MSRP
$29,150
Final Price
$29,150

Description

Free Lifetime Warranty on every New Tyrone Square Mazda!!!!Deep Crystal Blue Mica 2020 Mazda CX-5 Touring FWD 6-Speed Automatic SKYACTIV® 2.5L 4-Cylinder DOHC 16V Bluetooth, Backup Camera, CX-5 Touring, 4D Sport Utility, SKYACTIV® 2.5L 4-Cylinder DOHC 16V, 6-Speed Automatic, FWD, Deep...
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Additional Vehicle Information

  • Features
  • Specs
  • Warranty

Features

Features

  • Safety
  • Mechanical
  • Technology
  • Exterior
  • Interior
  • Comfort

Safety

Safety

Rearview monitor in dash
Cross traffic alert rear
Impact absorbing seats dual front
Autonomous braking
Pre-collision warning system audible warning, visual warning
Lane keeping assist
Child safety door locks
Child seat anchors LATCH system
Energy absorbing steering column
Safety brake pedal system
Body side reinforcements side impact door beams
Camera system rearview
Blind spot safety sensor/alert
Lane deviation sensors
Impact sensor alert system
Crumple zones front, rear

Airbags

Airbag deactivation occupant sensing passenger
Side airbags front
Front airbags dual
Side curtain airbags front, rear
Side-curtain airbag rollover sensor

Security

Power door locks anti-lockout, auto-locking
Anti-theft system engine immobilizer, alarm with remote
2-stage unlocking doors

Mirrors

Side mirrors integrated turn signals
Side mirror adjustments power, manual folding, reverse gear tilt

Mechanical

Technology

Exterior

Interior

Comfort

Specs

Warranty

Awards

No Awards

Crash-Test Ratings

2020 Mazda CX-5 SUV FWD

Overall
Full StarFull StarFull StarFull StarFull Star
Front Crash Overall
Full StarFull StarFull StarFull StarFull Star
Front Crash Driver
Full StarFull StarFull StarFull StarFull Star
Front Crash Passenger
Full StarFull StarFull StarFull StarFull Star
Side Crash Overall
Full StarFull StarFull StarFull StarFull Star
Side Barrier Overall
N/A
Side Barrier Driver
Full StarFull StarFull StarFull StarFull Star
Side Barrier Passenger
Full StarFull StarFull StarFull StarFull Star
Side Pole Driver
Full StarFull StarFull StarFull StarFull Star
Side Combined Front
N/A
Side Combined Rear
Full StarFull StarFull StarFull StarFull Star
Rollover
Full StarFull StarFull StarFull StarEmpty Star

Green Score

No Green Score Data

Available Incentives

Special APR *On Approved Credit

Details:
2.9% APR for up to 60 MONTHS PLUS 90 DAY DEFERMENT PROGRAM
2.9% APR ONLY FOR WELL QUALIFIED BUYERS WHEN FINANCED A NEW 2020 CX-5 VEHICLE (EXCLUDE CX-5 DIESEL) THROUGH PARTICIPATING LENDER; NOT ALL BUYERS WILL QUALIFY. AMOUNT OF DOWN PAYMENT AND OTHER FACTORS MAY AFFECT QUALIFICATION. 60 MONTHS AT $17.92 PER MONTH PER $1,000 FINANCED WITH $0 DOWN AT PARTICIPATING DEALER. Loan origination fees may apply. Must take new retail delivery from dealer stock by 1/6/2020. Residency restrictions may apply. See dealer for complete details.

Deferred payments for 90 days on new 2020 Mazda CX-5 vehicles with approved credit through participating lender for a term up to 60 months. Loan origination fees may apply. Interest, if applicable, accrues from contract date. Payment deferral not available in PA or where prohibited by law. Deferred payments available on purchased vehicles only. Restrictions may apply. Must take new retail delivery from dealer stock by 1/6/2020. See participating dealer for complete details.
See Less - Expires: 01-08-2020

* While we check with car manufacturers and other sources to confirm the accuracy and completeness of the data contained in this chart, we make no guarantees or warranties, either expressed or implied, with respect to the data in this report. Although we make every attempt to keep this chart up to date, all incentive information is subject to change without notice.

Special Offers

90-DAY DEFERMENT PROGRAM FOR CONTRACTS UP TO 60 MONTHS! *On Approved Credit

Details:
A 90-Day Payment Deferment Program for customers to defer their first payment on any new 2019 and 2020 Mazda vehicles, for up to 90 days from the contract date on subvented or standard retail contracts with a maximum term of 60 months.
Deferred payments for 90 days on new 2019 and 2020 Mazda vehicles with approved credit through participating lender for a term up to 60 months. Maximum financed amount at $50,000. Amount financed can?t exceed 75% of applicant?s gross annual income. Loan origination fees may apply. Interest, if applicable, accrues from contract date. Payment deferral not available in PA or where prohibited by law. Deferred payments available on purchased vehicles only. Restrictions may apply. Must take new retail delivery from dealer stock by 1/6/2020. See participating dealer for complete details. Expires: 1/6/2020.
See Less - Expires: 01-08-2020

$750 MAZDA LOYALTY REWARD PROGRAM! *On Approved Credit

Details:
Current Mazda Owners can get a Loyalty Reward toward the purchase or lease of a new Mazda vehicle:

$750 Mazda Loyalty Reward toward a new 2018, 2019 (including 30th anniversary MX5/MX-RF) or 2020 Mazda
See More + Expires: 01-08-2020

$500 MAZDA3 TO MAZDA6 UPGRADE BONUS PROGRAM! *On Approved Credit

Details:
Current Mazda3 Owners can get an exclusive upgrade reward towards the purchase or lease of a new Mazda6 vehicle:

$500 Mazda Loyalty Reward towards a new 2019 or 2020 Mazda6.
See More + Expires: 01-08-2020

$500 MAZDA CX-5 TO MAZDA CX-9 UPGRADE BONUS PROGRAM! *On Approved Credit

Details:
Current Mazda CX-5 Owners can get an exclusive upgrade reward towards the purchase or lease of a new Mazda CX-9 vehicle:

$500 Mazda Loyalty Reward towards a new 2019 or 2020 Mazda CX-9.
See More + Expires: 01-08-2020

$1,000 MAZDA LEASE PULL AHEAD OFFER! *On Approved Credit

Details:
Current Mazda lease customers receive coverage up to $1,000 of Early Termination Liability when purchase or lease a new 2019MY or 2020MY Mazda vehicle (exclude Mazda CX-5 Signature Skyactiv-D and Mazda MX-5/MX-RF 30th Anniversary Edition)
See More + Expires: 01-08-2020

$500 MAZDA MILITARY APPRECIATION BONUS CASH!
*On Approved Credit

Details:
Military (including disabled veteran, spouse and children) can get $500 Bonus Cash towards the purchase or lease of a new Mazda vehicle:

$500 Bonus Cash towards a new 2018, 2019 (including 30th anniversary MX5/MX-RF) or 2020 Mazda.
See More + Expires: 01-08-2020

* While we check with car manufacturers and other sources to confirm the accuracy and completeness of the data contained in this chart, we make no guarantees or warranties, either expressed or implied, with respect to the data in this report. Although we make every attempt to keep this chart up to date, all incentive information is subject to change without notice.

Testimonials

slowridevw re
slowridevw re
GOOGLE
12-11-2019
Full Star Full Star Full Star Full Star Full Star
Linda McRae
Linda McRae
GOOGLE
12-7-2019
Full Star Full Star Full Star Full Star Empty Star

Ron Shultz , is truely wonderful do deal with . As long as he is with your company we will return . We had some slight apprehension about leasing a car rather than buying . We were willing to give it a try rather than purchase at this time Ron eased our minds by taking time to explain the benefits of leasing verses buying . As always the best part about dealing with the stress of buying a car is Ron always keeps things moving as smooth as possible. I have never_____ enjoyed the experience of buying a car untill we met Ron . Your Sevice department also does a great job as well . Sincerely Linda McRae

Kurt Scheuringer
Kurt Scheuringer
GOOGLE
12-6-2019
Full Star Full Star Full Star Full Star Full Star

Very nice staff (shout out to Sonny), no pressure buying. Willing to negotiate.

steven dockweiler
steven dockweiler
GOOGLE
12-6-2019
Full Star Full Star Full Star Full Star Empty Star

Looking for a new car and met Ted Lypka, excellent individual and sales person

Claire Feagans
Claire Feagans
GOOGLE
12-4-2019
Full Star Full Star Full Star Full Star Full Star

Best service

Susan E.
YELP
12-3-2019
Full Star Full Star Full Star Full Star Empty Star

I am usually very skeptical of car dealers but, after my experience with the staff at TSM, I am no longer AS skeptical. We dealt with four staff members and three of them were very accommodating. David was the salesman, (very nice) but I cannot remember the other names. I apologize for this because I do like to give credit where it is do. We took my granddaughter to TSM for the purchase of a vehicle. She is young, poor credit rating and not a large down payment. But, the gentlemen at TSM worked very hard to get her into a vehicle and, they did. Only one staff member was rude and, he was the financial dept. That gentleman is the reason for the four-star rating, otherwise it would have been five.I would like to thank the three gentlemen who treated us with tolerance and kindness and gave my granddaughter a reasonable deal. She loves her 2018 Hundai! Thank you.

Carol A.
Carol A.
YELP
11-23-2019
Full Star Full Star Full Star Full Star Full Star

Today my husband and I went to Tyrone Square Mazda to buy a 2019 Mazda CX-5 Grand Touring. I had spoken to Sonny, Wayne, and the manager Troy on the phone to inquire all about the vehicles they had on their lot. All of them were extremely nice, informative, and made me feel that we would be a priority to them once we arrived at their dealership. We arrived and felt very welcomed as customers. Sonny showed us several CX-5 models and explained as well as educated us on the different trim packages that were available. We immediately took a strong liking to Sonny as he was very comfortable to talk to and being with as well as test driving the car with. We were so relaxed and enjoyed the entire time we were at the dealership. In our past experiences the most stressful time has been with the finance department, however once we were introduced to Joseph (The Finance Manager) we immediately knew that this time would be pleasantly different. Joseph showed so much interest in us, with our buying experience, and with making us feel so important and cared about. Joseph made us feel like we were talking to a very good friend. We were so happy and enjoyed so much getting to meet and know Troy, Joseph, Sonny and Wayne. They all were extremely amazing and made us feel like a part of the Mazda Family. We already know that we will be purchasing another Mazda from Tyrone Square Mazda. We cant rave enough! Carol and Doug

Polly Anna
Polly Anna
GOOGLE
11-22-2019
Full Star Full Star Full Star Empty Star Empty Star

Had to wait waaay too long for an oil change. We made the appt. a week ahead of time and showed up early. We sat in the showroom waiting for 2 hrs and 25 minutes. My husband and I got in an argument over it. No way we will go back. This was the 3rd time we waited too long in service. I would not have gone back after our 1st visit. It is my elderly mother's vehicle so I did it to please her. Nope. Not again.

Ian Ekmark
Ian Ekmark
GOOGLE
11-16-2019
Full Star Full Star Full Star Full Star Full Star
Debby Taylor
Debby Taylor
GOOGLE
11-15-2019
Full Star Full Star Full Star Full Star Full Star

I made a service appointment online for what I thought was today. I didn't realize until I got there it was actually for 11/29. Kyle was so nice and he was able squeeze me in this morning. I really appreciate him helping me out! Thank you!

William Hopkins
William Hopkins
GOOGLE
11-10-2019
Full Star Full Star Full Star Empty Star Empty Star
Anna Fassano
Anna Fassano
GOOGLE
11-9-2019
Full Star Full Star Full Star Full Star Full Star

Sonny Gonzalas is the man!!!!

thuy dang
thuy dang
GOOGLE
11-9-2019
Full Star Full Star Full Star Full Star Full Star
john john
john john
GOOGLE
10-31-2019
Full Star Full Star Full Star Full Star Empty Star
Nick Paladino
Nick Paladino
GOOGLE
10-29-2019
Full Star Full Star Full Star Full Star Full Star

Dream car achieved! I was lucky enough to secure a deposit on one of the 500 US-bound 30th Anniversary Miatas. Immediately I panicked about whether a dealership would try to mark it up or add things to it; I had never "pre-committed" to a vehicle which removed my leverage. Therefore I researched all Mazda dealers within 90 minutes, and Tyrone Square was the obvious choice. Though they did change owners and increase the dealer fee between that time and my ultimate purchase, I nonetheless found it to be a very smooth and friendly transaction. Kudos to my salesperson Sonny and finance manager Joseph. I would highly recommend this dealership for any Mazda fans (should be everyone)!

"Very professional and knowledgeable staff"

JerryB
DEALERRATER
10-26-2019
Full Star Full Star Full Star Full Star Full Star

We arrived early in the morning and Alex was there to meet us and show us the best cars on their lot. He explained all features and helped us narrow down the car that we were looking for. Unlike other sales people, Alex was not pushy and had our best interest in mind so we felt comfortable and we will definitely recommend him to everyone looking to get a new Mazda!

Thomas Kozub
Thomas Kozub
GOOGLE
10-26-2019
Full Star Full Star Full Star Full Star Full Star

We had a great experience at Tyrone with Alexander. He was very knowledgeable and professional. He explained the pros and cons of every car and helped select the perfect car for us. One of the best sales people I've worked with!

Jessica Mai
Jessica Mai
GOOGLE
10-24-2019
Full Star Full Star Full Star Full Star Full Star

Excellent Service, they Gave me exactly what I asked for ,after 6 days of searching! Ron and Brandon were very helpful during this stressful time. I'm very happy with the service and purchase of my Cousins new car! Thank you so much!! Highly recommend this dealership, There's no funny business going on.

Jennilyn Weber
Jennilyn Weber
GOOGLE
10-19-2019
Full Star Full Star Full Star Full Star Full Star

Yesterday, we called ahead to inquire about a used suburban in the lot before making a long drive. When we got there, Darius had already passed our name onto Matt! Matt was so great!! This was by far the easiest car buying process my husband and I have ever been through! We looked at the car, received an offer on ours, took it for a drive, told Joseph where our payments needed to be and BAM, we were signing. For the first time at a car dealership, we didn’t have to play games and send Matt back and forth. The first payment that was offered to us was as good as they could do and it was clear from the low price! Thank you Matt and Joseph for a wonderful experience! We highly recommend Tyrone Square Mazda!

Alex Miranda
Alex Miranda
GOOGLE
10-17-2019
Full Star Full Star Full Star Full Star Empty Star

Salesmen didn't pounce on me like other dealerships but the selection was minimal. Understandably so with the size of the lot. If you're looking for a used vehicle, there isn't much to choose from. Maybe check website before you come.

Brenda Baez
Brenda Baez
GOOGLE
10-17-2019
Full Star Full Star Full Star Full Star Full Star
Larry Pioli
Larry Pioli
GOOGLE
10-16-2019
Full Star Full Star Full Star Full Star Full Star

Wish I could give more stars!! A truly enjoyable time from answering the phone to driving away in my new car, the experience and people involved were amazingly polite, fun and with no normal dealer BS. Our sales lady Sandy was great with positive energy to share..then came the sales manager Troy who is a real gentleman...NOT the normal "sales manager", who comes in to strong arm you..right to the finance guy JP...what a nice guy, straight and honest about the different options available, no pressure at all. In all my years of buying cars...this dealership embodies customer service above all else, truly a breath of fresh air when car shopping. Everyone do yourselves a favor and visit Tyrone Square Mazda...I can guarantee you a pleasant, no pressure environment and experience, and I hope you get to deal with all the fine people we did!!! Thank you Tyrone Square Mazda...we love our new car!

Joseph Wood
Joseph Wood
GOOGLE
10-10-2019
Full Star Full Star Full Star Empty Star Empty Star
April M.
April M.
GOOGLE
10-9-2019
Full Star Full Star Full Star Full Star Full Star

Elizabeth Harford was my sales associate. From the time I walked into Tyrone Square Mazda until I drove out with my new vehicle, customer service was top notch. Elizabeth and Jason (Sales Manager) have continued to make sure that my experience satisfied all my needs by delivering excellent customer service! I recommend a visit there, if you are shopping for a new or used vehicle.

Sadaf D.
Sadaf D.
YELP
10-1-2019
Full Star Full Star Full Star Full Star Full Star

I went in without an appointment and even though they were completely booked, Kyle at the service center made time to help me and fix the bottom plastic/ undercarriage on my car. He was polite, helpful, completely honest and upfront and also never tried pushing any extra costs or services my way. He was quick speedy and did a follow up to check and make sure the job was done right!

Loretta Wronowski
Loretta Wronowski
GOOGLE
9-30-2019
Full Star Full Star Full Star Full Star Full Star

I drove 40 minutes to Tyrone Square Mazda because I knew they would find me a good quality car at a fair price. Five years ago, I bought a car from Dariusz Chrzanowski and he was always warm and friendly and made sure my needs were met. Last week he continued to meet that expectation by finding me the perfect car that I needed immediately. Wayne Moon thoroughly went over all the details about the car and together they made sure I was satisfied with everything. Joseph Pillucere helped with financing and answered all my relentless questions! I love my Mazda CX-9! I couldn’t be happier with this purchase.

inna kaganovsky
inna kaganovsky
GOOGLE
9-26-2019
Full Star Full Star Full Star Full Star Full Star

Elizabeth Harford very patiently explained all my husband wanted to know

D&K Norton
D&K Norton
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Full Star

Mario the service manager was above and beyond a gentleman in dealing with me. Once he saw the area of concern for me, he immediately took over and had the job done properly. This customer is extremely happy with the outcome and I will be coming back to your dealership.

Kay ArDilonge
Kay ArDilonge
GOOGLE
9-23-2019
Full Star Full Star Full Star Full Star Full Star

Everyone knows how difficult it is looking for a new car. My lease was up on my Toyota and I wanted to purchase a car this time. So I wanted to really try and learn about all the cars and see if I could get a great deal. You know the drill I went to Toyota, Honda, Subaru,Volkswagen, Hyundai, Jeep, and they all would double team me to wear me out and go talk to their managers 15 times, to see if they could get me a good deal and tell me all the reasons why I needed to spend more then what I told them I want to invest in my monthly payments. There was so many of them working with me at each dealership I didn't know who was my salesperson. The sad thing about buying a car is we all have to have our guard up so they don't over power us and keep us at their dealerships for 5 hours and rip us off. I never owned a Mazda before but a few of my friends had and really spoke highly of their autos, the Tyrone Square Mazda dealership and Kyle Hilliard a salesperson there. Needless to say I went into the dealership with my guide up and was not looking forward to going through the same things I had been going through with the other dealerships. To my surprise Kyle Hilliard was very kind and very helpful with tons of information on each of the autos. When I told him my budget and what I wanted to pay each month he said you know where you need to be to decided then we're going to see what we can do to make it happen. His manager Troy Dorenkamp came in and between the two right in front of me pull some numbers and made it happen. Needless to say car salespeople have the worst reputation but what a breath of fresh air and smart salesmanship to listen to our needs and provide them. Because everyone needs a car. I love my Mazda CX5 and what a breath of fresh air and smart marketing on their part.. I trust Kyle with all of my auto needs and I will encourage everyone I know to go to him because he takes care of his customers and is a very honest person. Thank you Kyle for showing how to be the auto Dealership of the future!!! I wish I could give 10 stars!

David Walters
David Walters
GOOGLE
9-20-2019
Full Star Full Star Full Star Full Star Empty Star
Gabriele Kvederas
Gabriele Kvederas
GOOGLE
9-7-2019
Full Star Full Star Full Star Full Star Full Star
Melanie Mmm
Melanie Mmm
GOOGLE
9-5-2019
Full Star Full Star Full Star Full Star Full Star
Kyle Tardiff
Kyle Tardiff
GOOGLE
9-3-2019
Full Star Full Star Full Star Full Star Full Star

I had to get my buckle replaced because a dime fell in it. Ferman Mazda Brandon Quoted me $365 for labor and $40 for the part. This was to take a seat out, replace the buckle, and re-install the seat. I myself found this very steep and contacted the other Mazda place in Tyrone Square. Same repair job and same cost for the part, Labor was dramatically different. Walking out of the store I paid $109 after tax for labor and part. Oh, I also received a free car wash from Mazda of Tyrone Square. AGAIN, the same repair job and parts costs $324.35 LESS, after tax. I am not saying their quality is bad, but perhaps it does not take 3 hours to install a seat belt buckle. Costumers also do not have much of a choice when their vehicle breaks down and are at the hands of the dealership. Please, do yourself the favor if you have the time, ans shop around. Ferman Mazda in Tyrone Square has earned my business from now on. Pricing I can trust with the same certified mechanics. Good, honest people over there.

Joy Waller
Joy Waller
GOOGLE
9-3-2019
Full Star Full Star Full Star Full Star Full Star

Great experience. I did not feel pressured to buy. Got a great deal on a certificate preowned Mazda 6. I love this car!

Brandon Randazzo
Brandon Randazzo
GOOGLE
8-28-2019
Full Star Full Star Full Star Full Star Full Star
Luc M.
Luc M.
YELP
8-28-2019
Full Star Full Star Full Star Full Star Full Star

Very impressed with this dealership. I purchased my first Mazda from here. Had a very pleasant experience with Alex, the salesperson. Very transparent and fair gentleman. I recently took my vehicle to service with Matt B. This is the best service advisor I've come across. A true consultative advisor. He kept me looped in on any progress regarding my vehicle. I felt that he was truly concerned about my satisfaction as a customer. Did a terrific job! I highly recommend anyone looking for a new Mazda or needing excellent service - Look no further!

Kimberly Connor
Kimberly Connor
GOOGLE
8-14-2019
Full Star Full Star Full Star Empty Star Empty Star

Very friendly staff and excellent service. They have never tried to up sell me anything I didn’t need. Kyle in the service department is professional and helpful. They also offer a complimentary shuttle service so you don’t have to wait in the shop. Only reason I docked 2 stars is because I was in 3 times with AC concerns and was told the tech had checked it and there was nothing wrong. Drove to Orlando and was stuck in a 3 hour traffic jam in the middle of summer with NO AC. Turns out it was low on freon, like almost empty! If they had checked they would have seen it. Not sure how it was missed 3 times. Over all good experience minus the AC issue.

James Chrisaidos
James Chrisaidos
GOOGLE
8-9-2019
Full Star Full Star Full Star Full Star Empty Star

I have my 1995 miata serviced here and they do good work for a reasonable price, unlike Ed Morse Mazda who tried to charge me 3x more for work on my 2019 miata. I've never bought a car here but I probably would in the future.

Bobbie BERGER'
Bobbie BERGER'
GOOGLE
8-8-2019
Full Star Full Star Full Star Full Star Full Star

Excellence in every way.

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Disclaimer

*All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle information. All specifications, prices and equipment are subject to change without notice. Prices and payments do not include tax, titles, tags, finance charges, documentation charges, emissions testing charges, or other fees required by law, vehicle sellers or lending organizations. Preowned inventory online sale prices reflect payment by cash, certified funds or dealer assisted finance. Outside liens are not accepted.

Based on 2020 EPA mileage estimates, reflecting new EPA fuel economy methods beginning with 2008 models. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

While every effort has been made to ensure display of accurate data, the vehicle listings within this website may not reflect all accurate vehicle items. Accessories and color may vary. All inventory listed is subject to prior sale. The vehicle photo displayed may be an example only. Vehicle Photos may not match exact vehicles. Please confirm vehicle price with Dealership. See Dealership for details.

By submitting my cell phone number to Tyrone Square Mazda, I agree to receive text messages and phone calls. Text messages and phone calls may be recorded and/or sent using automated dialing equipment or software from Tyrone Square Mazda and its affiliates in the future unless I opt-out from such communications. I understand that my consent to be contacted is not a requirement to purchase any product or service and that I can opt-out of these communications at any time. If applicable, I agree to pay my mobile service provider's text messaging rates.